Shopify Store
For Frels Solutions, a Swiss start-up specializing in innovative eyewear holders, I had the opportunity to design a user experience layout on Shopify tailored to their market entry strategy. Frels, known for its patented eyewear holders, needed a user-friendly online presence to effectively introduce their product to new markets.
I focused on creating a Shopify store that reflected Frels' core values of simplicity, accountability, and sustainability. The design aimed to enhance the shopping experience by ensuring ease of navigation and clarity in showcasing the product's unique features. By integrating intuitive design elements and a seamless checkout process, I helped facilitate Frels’ direct-to-consumer distribution approach in Switzerland and Germany. The result was a visually engaging and functional online store that aligned with Frels’ brand identity and supported their marketing efforts.
Custom Stickers
For Salus Teas' influencer campaign, I had the chance to creatively contribute by hand-drawing a series of stickers and animated GIFs. Drawing inspiration from the brand's existing packaging, I aimed to bring a fresh and playful touch to the campaign that would resonate with both influencers and their audiences.
I designed each sticker and GIF to reflect the unique character of Salus Teas, incorporating elements from the packaging to create a cohesive and engaging visual experience. The hand-drawn style added a personal and artistic flair, making the campaign more vibrant and memorable. By blending creativity with the brand’s established aesthetics, I helped showcase the teas in a way that was both visually appealing and aligned with the campaign’s goals.
Clock Design
While riding the train, I was captivated by how sunlight reflected off various surfaces, creating a spectrum of new colors. This moment reminded me of a design class lesson on how light colors mix differently from print or paint. Inspired by this observation, I envisioned a clockface where the hands, made of colored plexiglass, would create a dynamic display of shapes and colors throughout the day.
I chose CMYK colors—yellow and cyan—as a tribute to my passion for design. The concept was to let the clock’s hands cast shifting colors and shapes as they interacted with light, throughout the day. After sketching out the idea, I worked with my friend Claude Keller to develop a 3D model, bringing the concept to life.
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Business Cards
As part of the rebranding effort for Restaurant Des Alpes in Interlaken, I had the opportunity to create a design track for business cards that would capture the restaurant's new identity. Following a successful design sprint led by my colleague, Jan Wellinger, which refreshed the restaurant’s visual branding with a new logo and color scheme, I took the elements from that design and created a tailored version of the business cards.
My focus was on ensuring that the business cards not only reflected the restaurant’s revitalized image but also conveyed its welcoming and community-centric spirit. By incorporating the newly designed logo and brand colors, I crafted business cards that seamlessly integrated with the restaurant’s updated visual identity. The final design aimed to leave a lasting impression on guests, capturing the essence of Restaurant Des Alpes as a cherished local spot ready for its grand reopening.
