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Hi! I'm Alice.

I'm a results-driven professional with expertise in marketing, retail management, and training. I excel in crafting strategies that boost client success and enhance customer experiences.

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Want to know more? Get in touch!

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Bio.

Growing up in Los Angeles with Swiss parents, I was surrounded by a rich blend of cultures and perspectives. This diverse environment nurtured my curiosity and instilled in me a lifelong love for learning. My early years were spent in my family’s Swiss restaurants, where I learned firsthand the importance of creating memorable experiences and connecting with people. This foundation naturally led me to pursue studies in Marketing, Management, and Sports Business in Denver, where I became passionate about understanding the strategies that drive successful brands.


Throughout my career, I’ve had the opportunity to work on a wide range of projects that merge creativity with strategic thinking. Whether it’s developing a marketing campaign, managing a complex project, or crafting a unique customer experience, I find joy in discovering how thoughtful, well-executed ideas can make a significant impact.

My fascination with psychology, especially neuromarketing, plays a key role in how I approach challenges—always considering how even the smallest changes can influence behavior and create meaningful connections.

In 2019, I moved to Switzerland, where I’ve continued to embrace new challenges and opportunities. Here, I’ve been able to blend my American upbringing with my Swiss heritage, bringing a unique perspective to my work. I’m passionate about collaboration and believe that great ideas come to life through teamwork. Whether I’m helping a brand stand out in a crowded market or designing an experience that leaves a lasting impression, my goal is always to contribute positively and make a difference.

Education

University of Colorado, Denver Business School Bachelors of Science: - Marketing - Management - Sports Business

Languages

German (Native) Swiss German (Native) English (Native) French (Basic)

Tools

Adobe Programs Google Suite Microsoft Office Hubspot CRM Wordpress Shopify Articulate 360

Interests

Psychology Neuromarketing Design Photography Creative Writing Languages Teaching & Learning Guitar

Skills

Project Management Coaching & Training Retail Operations Customer Experience Client Success Public Speaking Social Media Influencer Campaigns

Personal Facts

03.10.1996 Dual Citizen (CH & USA) Drivers License (CH & USA) Single

Skills.

Education

University of Colorado, Denver Business School Bachelors of Science: - Marketing - Management - Sports Business

Languages

German (Native) Swiss German (Native) English (Native) French (Basic)

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